How Scammers Use Fake Influencers to Promote Tokens
A token isn't good because someone with a blue check says so. Manufactured hype — paid shills, fake endorsements and bot armies — is one of the main engines behind scam tokens.
The tactics
- Paid promotion disguised as genuine excitement, with no disclosure.
- Fake endorsements using a celebrity's name or image without permission.
- Bot armies flooding comments with identical hype to fake consensus.
- Coordinated ‘calls’ where insiders buy first, then unleash promotion to dump on followers.
How to see through it
- Ask: does this person profit if I buy? Assume yes.
- Ignore the hype and look at the on-chain data instead.
- Be wary of accounts that only post about one token.
- Real projects rarely need a wall of identical comments.
Trust data, not faces
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